Thinking across boundaries.

Lateral – Successful SAP Go-To-Market Campaigns.

Lateral is a marketing resource for SAP resellers and channel partners, designed to simplify the process of creating branded marketing and sales collateral.  The service is backed by a full strategic planning, creative and production facility.

    • Comply with SAP marketing and sales requirements
    • Speed to market for your marketing campaigns
    • Leverage Lateral’s relationships inside SAP
    • Lateral will exceed your expected response rates
    • Deep SAP industry experience – no need to educate Lateral on the SAP message
    • Augment your existing sales and marketing effort
    • Supporting you throughout all phases of lead generation 

The most successful members of SAP’s partner community are those who systematically and proactively drive lead generation through marketing campaigns. Using the resources of Lateral, you will effectively navigate from Preparing, Building and Successfully Executing Your Campaign and finally Measuring Your Campaign Results.

Whether you are an SAP Business All-in-One partner, a BusinessOne Partner or Services Partner, Lateral understands the SAP messaging and can get your campaign moving.

Register Now!